If you want more effective advertising, you need to motivate your customers to take action.
You need to make your customers squirm, or wince, or laugh, or cry. You need them excited, exhilarated, and ready.
Let them feel danger. Fear. Heat. Sex. Hunger. Pain. Desire. Life. Death. Stoke them up, and then tell them how to get what they want. Fulfill that desire. Quench that thirst. Eliminate that pain. Easy. Fast. Free.
That's how you get more effective advertising. Your words are what will get you new clients. Your words must generate an emotional response in your reader.
Human beings respond to specific motivations. The strongest one is fear. From a little dandruff on the collar to a full-blown heart attack, advertisers use fear to motivate because it works.
You want a basic motivator working in your ads. Fear, social acceptance, greed or economic gain, health, beauty, freedom, and many other basic emotions are the building blocks to more effective advertising. Use emotions in your ads.
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